Musicians getting their fans to buy branded merchandise is a tricky game. Unlike other artists, pop stars and rappers are usually expected to shun materialistic temptations and focus solely on the music. Cultivating a persona as an artiste who is above material things is crucial in order to avoid being typecast as another vapid celebrity whose main objective is capital […]

As the music industry continues to undergo a digital transformation, the global recorded music market is experiencing a period of rapid change. In order to adapt to these new conditions and avoid disruption, many record labels have signed licensing deals with music publishers to leverage their extensive song catalogs. A music publisher is an organization that owns or manages the […]

How to book a music tour is a natural question for any independent artist. Independent touring is the lifeblood of any musician who aspires to make a living from their art. Yet, it’s one of the most challenging aspects of being a performing artist. It’s not easy to fill an itinerary with gigs and book hotels, venues, and transportation on […]

The music industry may be one of the most challenging creative industries to break into, but it is also one of the most exciting. New technologies are constantly emerging and changing how we experience music as listeners, creators, and marketers. Innovative new technology continues to reshape the entire music ecosystem by making it easier to create, produce, advertise, and sell […]